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Your Number Is Being Spoofed: What It Costs Your Brand, and What U.S. Rules Let You Do About It

Scammers do not need their own numbers when they can display yours. FCC records show a bank's fraud-reporting number, printed on its debit cards, spoofed in tens of thousands of calls that defrauded its customers. The law punishes the spoofer, but the brand absorbs the damage.

Who should read thisExecutives responsible for brand protection, fraud, and customer contact at banks, healthcare providers, retailers, and other frequently impersonated organizations

First page of the source: FCC 24-104 Forfeiture Order FCC 24-104 Forfeiture Order Spoofing forfeiture$6,000,000for spoofed AI robocalls
Primary source · Sep 30, 2024 Open the FCC 24-104 Forfeiture Order
The bottom line
  • Spoofing is illegal when done to defraud, cause harm, or wrongfully obtain anything of value. The FCC can impose up to $14,432 per violation, and fined one spoofer $6,000,000.
  • FCC records show 60,873 calls through one provider from more than 2,812 U.S. caller IDs, many spoofing bank fraud and customer-service numbers. A bank's customers were defrauded of funds.
  • In a bank-industry analysis cited by the FCC, more than half of 12,900 calls spoofing 47 large brands still carried A- or B-level authentication.
  • Brands have options: providers may block calls that display a number used only for inbound calls, at the number holder's request.

What spoofing looks like from the brand’s side

A customer’s phone shows your fraud department’s number. The caller knows your name, sounds like your staff, and asks the customer to confirm a code or move money. To the customer, you called. That is the business model of caller ID spoofing: borrowing the trust a brand has built in its numbers.

The FCC’s own records show how it plays out. In a case decided on April 2, 2026, the Commission found that one provider carried 60,873 calls bearing more than 2,812 U.S. caller IDs from a foreign provider, many of them spoofing the fraud-prevention and customer-service numbers of Bank of America, Chase, and other institutions. The investigation began when a bank complained that callers were spoofing “the Financial Institution’s fraud reporting number contained on the back of the bank’s debit cards,” and that some customers had been defrauded of funds. The case is covered in our analysis of the FCC’s proposed fines.

Authentication has not solved it

STIR/SHAKEN was designed to flag calls with false caller ID. Yet in an American Bankers Association analysis cited by the FCC in May 2026, more than half of 12,900 calls that illegally spoofed numbers belonging to 47 large banks, retailers, and healthcare providers received A-level or B-level attestation. Why that happens is covered in our analysis of attestation.

What the law says

The Truth in Caller ID Act rule makes it illegal for anyone, in the U.S. or abroad when the recipient is in the U.S., to knowingly cause misleading or inaccurate caller ID to be transmitted “with the intent to defraud, cause harm, or wrongfully obtain anything of value.”

The penalty falls on the spoofer. The damage falls on the brand. FCC rules allow up to $14,432 per violation, and in September 2024 the FCC imposed a $6,000,000 forfeiture on the person behind spoofed AI robocalls to New Hampshire voters, which displayed a local political operative’s number without that person’s knowledge or consent. None of it restores the customers’ losses, the complaints, or the spam labels that land on the real number.

The FCC is also asking whether to prohibit spoofing of U.S. numbers on calls that originate abroad, and has proposed that gateway providers mark foreign-originated calls (FCC 25-76). Both remain proposals.

What brands can do

  • Protect inbound-only numbers. FCC rules allow a provider to block calls that purport to come from a number when the number’s subscriber asks, because the number is used only for inbound calls. Fraud and customer-service lines printed on cards are prime candidates.
  • See the spoofing. A brand cannot protect numbers it does not know are being abused. Monitoring shows which numbers are spoofed, when, and through which networks.
  • Build evidence. Carriers, traceback investigators, and regulators act on documented calls, not complaints.

Questions to answer now

Brand and fraud leaders should be able to answer the following with confidence:

Answering these questions takes visibility into your numbers across the network. The VoiceAlerts team can show you in a free 30-minute briefing.

Key dates

How VoiceAlerts helps

VoiceAlerts monitors how your numbers and brand are spoofed, impersonated, and labeled across the U.S. voice network, captures the calls that use them, and gives you evidence carriers and investigators can act on.

  • Spoofing of your numbers, including inbound-only lines
  • Captured calls that impersonate your brand
  • Evidence carriers and investigators can act on
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Common questions

Is caller ID spoofing illegal?

Under the Truth in Caller ID Act rule, 47 CFR 64.1604, it is illegal to knowingly cause misleading or inaccurate caller ID information to be transmitted with the intent to defraud, cause harm, or wrongfully obtain anything of value, including from outside the U.S. when the recipient is in the U.S.

What are the penalties for illegal spoofing?

FCC rules allow a forfeiture of up to $14,432 per violation. In September 2024, the FCC imposed a $6,000,000 forfeiture on the person behind spoofed AI deepfake robocalls to New Hampshire voters.

Can a business stop calls that spoof its number?

FCC rules allow a provider to block calls that purport to come from a number when the number's subscriber asks, because the number is used for inbound calls only (47 CFR 64.1200(k)(1)). Monitoring shows which numbers are being spoofed and where the calls come from.

How can VoiceAlerts help a brand whose numbers are spoofed?

VoiceAlerts monitors how a brand's numbers and name are spoofed and labeled across the U.S. voice network, captures the impersonation calls, and produces evidence carriers and investigators can act on.

Sources

  1. docs.fcc.govFCC 24-104: Steve Kramer, Forfeiture OrderReleased September 30, 2024
  2. docs.fcc.govFCC 26-22: Voxbeam Telecommunications, Notice of Apparent Liability for ForfeitureReleased April 2, 2026
  3. docs.fcc.govFCC 26-32: Enhancing Know-Your-Upstream-Provider Requirements and Strengthening STIR/SHAKENReleased May 21, 2026
  4. docs.fcc.govFCC 25-76: Advanced Methods to Target and Eliminate Unlawful Robocalls, Further Notice of Proposed RulemakingReleased October 29, 2025
  5. ecfr.goveCFR: 47 CFR 64.1604, Prohibition on transmission of inaccurate or misleading caller identification information
  6. ecfr.goveCFR: 47 CFR 1.80, Forfeiture proceedings

This article is for general information and is not legal advice. Proposed rules can change before adoption; check the FCC record for the final text.

Free brand impersonation briefing

Who is calling your customers from your number?

Book a briefing with the VoiceAlerts team. We show you how your numbers are being spoofed across the U.S. voice network, and what can be done.

  • Spoofing of your numbers, including inbound-only lines
  • Captured calls that impersonate your brand
  • Evidence carriers and investigators can act on
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